Plethrons What's Beyond the Obvious
Statistics
Annual cereal sales
Annual boxes of cereal sold
Breakfast skippers who are obese
Breakfast meals that include eggs
Fast food sales that are breakfast meals
Americans who eat breakfast every day
School children who eat breakfast regularly
Parents who eat breakfast with their children
Americans who believe breakfast is the most important meal
Children who eat sweetened cereal for 1 or more breakfasts a week
Source: USDA, Food and Agricultural Organization, NPD Group
Data
$7.7 Billion
2.7 Billion
22 %
12 %
21 %
44 %
80 %
79 %
93 %
73 %
